The 1962 slogan of “reconstruction”

The citizens’ reconstruction campaign (Jaegeon Gungmin Undong) promoted right after the coup d’etat was a direct relation to the New Village Movement. It turned citizens’ interest in the coup d’etat toward personal problems, and political desires toward campaigns for better lives. Photograph owned by Han Gwanghui, of Buk-myeon, Hwasun-gun, Jeollanam-do.

The 1963 slogans of “construction” and “revolution”

Students from the first specialist animal husbandry course in Jeollanam-do Institute for Industrial Education (Jeollanamdo Saneop Gyoyugwon). 1963. Photograph owned by Oh Deokyeol, of Samdo-dong, Gwangsan-gu, Gwangju-si.

“A year to work” in 1965 (1)

In front of the Buk-myeon Town Hall. Photograph owned by Han Gwanghui, of Buk-myeon, Hwasun-gun, Jeollanam-do. In wearing black sunglasses, the public officials appear to be crying “We model ourselves on President Bak Jeonghui”, a striking image.

“A year to work” in 1965 (2)

In front of the Buk-myeon Town Hall. Photograph owned by Han Gwanghui, of Buk-myeon, Hwasun-gun, Jeollanam-do.

Slogans from 1965, “increase production” “exports” and “construction”

In front of the Dongbok police substation, Hwasun police department. Photograph owned by Oh Jaechan, of Dongbok-myeon, Hwasun-gun, Jeollanam-do.

“A year to work more” in 1966

In front of the Buk-myeon Town Hall. Photograph owned by Han Gwanghui, of Buk-myeon, Hwasun-gun, Jeollanam-do.

1966 slogans, “increase tax revenue” and “strengthen savings”

Slogans on the pillars read “let’s build our region through increasing tax revenues” and “let’s secure a self-sufficient economy through strong savings”. Iseo-myeon Town Hall, Hwasun-gun. Photograph owned by Han Gwanghui of Buk-myeon, Hwasun-gun, Jeollanam-do.

“A year of progress” in 1967

Scene from Yonggok-ri 1(il)-gu office, Hwasun. The young people are relaxed and pay no heed to the slogan above them reading, “Idle people in the shade, see inside your rice pots”. Photograph owned by Han Gwanghui, of Buk-myeon, Hwasun-gun, Jeollanam-do.

Slogans from 1969

County Executive visiting Ugok-myeon, Goryeong-gun, as part of an annual tour. The slogan reading “Work and fight, fight and build” is displayed. Photograph owned by New Village branch office, Goryeong-gun. 1969.

1970 slogan, “diligence and cooperation”

This era’s diligence and cooperation appear in the slogan. It is unclear as to what the distant slogan of “even if you fail once, do not fail for a second time” refers to. Photograph owned by Kim Sang-un, of Iseo-myeon, Hwasun-gun, Jeollanam-do.

1971 slogan, “progress without cease”

This slogan came out of the drive to overcome the economic crisis of the late 1960s through heavy and chemical industrialization. This was also around the time that President Bak Jeonghui struggled to win a third term in the April presidential election. Photograph owned by Han Gwanghui, of Buk-myeon, Hwasun-gun, Jeollanam-do.

1972, “A year to focus on security”

President Bak Jeonghui declared a state of national emergency at the end of 1971 and emphasized maximizing efforts toward security, which was set in the 1972 slogan “a year to focus on national security”. This can be seen as the first stage of the October Yusin  declaration. Photograph owned by Kim Sang-un, of Iseo-myeon, Hwasun-gun, Jeollanam-do.

1972 slogan, “New Village spirit”

In the 1970s the work that had begun to raise New Villages expanded and developed more generally into the New Village Movement. As in this photo of education for officials of the New Village leadership school in Jeollanam-do, the New Village education started with the education of public officials. Photograph owned by Kim Noseok, of Seochang-dong, Seo-gu, Gwangju-si.

1973, “A year to realize the Yusin ideal”

The New Village Movement was swiftly combined with the October Yusin constitution, and became the practical embodiment of Yusin. Photograph owned by Han Gwanghui, of Buk-myeon, Hwasun-gun, Jeollanam-do. 1973.

1973 slogans, “New Village” and “Yusin”

Public officials receiving New Village education “led the realization of the Yusin ideal”. Photograph owned by Han Gwanghui, of Buk-myeon, Hwasun-gun, Jeollanam-do. 1973.

Poster of a site of the New Village Movement in Hwasun, 1974

Rather than the New Village Bridge, the eye rests on the slogan “If in doubt, look again and report anything suspicious”. The strengthening of national security in the 1970s was applied without exception, even in villages carrying out the New Village Movement. After the July 4th North-South Korea Joint Statement, the Yusin constitution took the position of further emphasizing security toward reunification. Photograph owned by Min Donggi, Nam-myeon, Hwasun-gun, Jeollanam-do.

Slogans from 1974, “counterespionage” and “defeat communism”

Photo shows the site of an anti-communist rally of residents in Dongbok-myeon. Photograph owned by Oh Jaechan, of Dongbok-myeon, Hwasun-gun, Jeollanam-do.